AAR: Rules on credit eligibility of distributable & non-distributable promotional materials to franchisees/distributor/retailer

Karnataka AAR holds that Applicant is eligible to ITC on promotional products/materials and marketing items used by Applicant in promoting their brand and marketing their products which is distributed to their distributors/franchisees free of cost (FOC); Notes that the Applicant is engaged in manufacture, distribution and marketing of knitted and woven garments under the brand name “Jockey”, swimwear and swimming equipment under brand name “SPEEDO” and also get said g...